Weekly Squirts

Check out how things went down last week…

Jake Gyllenhaal is the new face for Eternity Calvin Klein’s television campaign. Accompanied by the beautiful Liya Kebede, this will make for Gyllenhaal’s first campaign with the US label. He expressed his enthusiasm by stating, “I am a great admirer of Calvin Klein, and especially Raf Simons’ work. The history of Eternity Calvin Klein spans many generations, which is incredible, so when the brand approached me, I was excited to work with them to develop this beautiful concept and story.” The cologne is currently on sale here, but only available in 1.7oz and 3.4oz, retailing from $64 to $79. CK’s Chief Creative Officer, Raf Simons explained the relevance of the marketing campaign with the vision of the brand stating, “We wanted to look at what Eternity Calvin Klein means today: the emotion and the beauty of passing on knowledge; a commitment to the future; and the timelessness of love,” Calvin Klein hosted an intimate dinner celebrating the collaboration last week with special guests such as Mario Sorrenti, Helena Christiensen, and Kyle MacLachlan in attendance.

Lawd there’s a shortage of Hennessy Jesus! LOL…I’m bullshitting, but not by much. For those who weren’t aware Hennessy is owned by LVMH Company, based out of France. This is the same company who owns Fendi, Louis Vuitton, Givenchy, Sephora, and Moët & Chandon to name a few familiars. Founder and chief executive of LVMH, Bernard Arnault stated, “We have a bottle shortage, given the success of our products across the Atlantic and in China,” This is what I would call a good problem, but supply-and-demand issues do warrant an immediate rectification. However, when it comes to cognac, Hennessy in particular, there is no quick fixes. The cognac has to be distilled twice and from there, aged 2 years before its retail-ready. Arnualt recently opened a new bottling plant to assist with the production process, but even with the new plant, it won’t be until 2019 to 2020 before they can start meeting customer demands. He also announced the idea of buying more vineyards, but again, it’s going to take six plus years before it will produce saleable cognac-the brown struggle is so real. Hopefully, we won’t feel the shortage, but Hennessey makes up 50% of the cognac market so we’ll just have to wait and see. With that said, I highly encourage my Hen drinkers to poor with a light hand and sip slow.

It’s been a techie type of week for the consumers of Milton Keynes Mall in the UK. The Intu Company initiated robots at the shopping center to help guide customers on various parts of the store, special offers, and follow-up on their shopping experience. The CEO of Intu, David Fischel is trying working very hard to innovate ideas to drive people back into the ‘brick and mortars’ again stating, “Retail has always been an inventive industry and the UK has remained at the forefront of this. We’ve launched Intu Accelerate to drive forward innovative technology that will entertain and engage shoppers and help businesses to flourish.” This initiation is in the trial phases for 10 weeks, and if everything goes as forecasted, we should look for these bots to accompany us in the United States sooner than later.

Keep your cat-eyes open for Nikes new HyperAdapt 1.0 ‘Tinker Blue’ kicks, set to release this week. Nike’s footwear designer, Tinker Hatfield is who suggested the ‘Tinker Blue’ color for all of the obvious reasons, of course. However these shoes will hit your pocket like a ton of bricks, retailing at $720 a pop, so watch your fingers. These sneakers are set to release Friday, October 27 at 5pm EST on Nike.com.

Nike HyperAdapt 1.0 ‘Tinker Blue’

The Helmut Lang label has appointed Mark Howard Thomas as their new menswear creative director. Thomas carries over his experience from the well-known Joseph brand, and has already assumed his new position effective last week. We can expect his first Lang collection to premier during the autumn/winter season of 2018.

Asics has joined forces with Tayin Research and Development Co. for their own tech adventures. The collaborated duo are experimenting with instant customization via the microwave – you heard me, the microwave. As I mentioned earlier this is very much in the experimental phase, but by inserting the Asics inside a microwave for 15 seconds you will see the soles of the shoes customize to any colorway you wish. This is an innovative way to reduce manufacturing time-to-fill, and it saves up to 90% energy for production. Asics Sr. GM of Global Marketing, Paul Miles stated, “The introduction of this production technique could offer future footwear fans an innovative fashion fix in the form of customizing their shoes before their very eyes.”, and we’re here for it.

Asics x Tayin Research and Development Co. Experience

Our hearts go out to the family of Project Runway finalist, Mychael Knight. The ATL designer passed away last week at age 39 due to complicated health issues. Previously this year he posted a comment regarding his issues with IBS (Irritable Bowel Syndrome), which is an ailment that triggers other issues within the body like diabetes, lupus, and rheumatoid arthritis. He mentioned having issues with inflamed joint and small respiratory issues, but only a family member could truly explain how hard it was to watch their loved one go through something as serious as this. Despite Knight’s short career, he was off to a helluva start. In 2007 he introduced his label, Mychael Knight on BET’s Rip the Runway, he launched his female and male lingerie collection, Kitty & Dick, as well as his interaction on Project Runway. Our hearts, love, and prayers go out to his grieving family.

Berksha has opened their first U.S. pop-up shop in the SoHo district of New York. The shop will remain active until the end of the year to test the possibility of establishing a permanent location here in the states. The store holds collections for both men and women, and with the consistent growth the label has made it’s almost promising to look for a true ‘brick and mortar’ in 2018. If you don’t have plans to be in New York before the year is out, check the brand out online here.

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