Weekly Squirts

Check out how things went down last week…

Nike’s Jordan label has signed Oklahoma Thunder’s Russell Westbrook to what is being called the richest deal in the brand’s history. This deal will mean a 10-year extension to Westbrook’s existing contract, with additives such as contributions to his “Why Not” Foundation, and the opportunity for promotional appearances made by the point guard even after he retires from basketball. While some of us are wondering how Westbrook will play his contract negotiations for the basketball court, the rest of us are hoping this move will implement more diverse looks to the Jordan’s brand. Currently the rumor mill is stating that the collaboration will present kicks “unlike anything that Jordan Brand has done before”, and with Westbrook’s swaggerstalgia I sure hope so.

‘Orange is the New Black’, Danielle Brooks has partnered up with Universal Standard to produce a plus-sized clothing line. All the details have yet to be ironed out, however what we do know is that the partnership will consist of a three-piece collection, with sizes ranging from 10 to 28. Brooks posted on Instagram “I’m designing @universalstandard’s new Tria Collection! Beyond excited about this collaboration with this amazing brand!”  Look for the collection to release online in November here.

Under Armour has officially announced a partnership with rapper A$AP Rocky. The unification will include a collection under the Under Armour Sportswear label, as well as community involvement initiatives. Rocky stated, “I wanted more than a collaboration partner. The only way to achieve this is with someone who is likeminded. The Under Armour team, and especially CEO and Founder Kevin Plank, has a shared vision, enthusiasm, and desire to do the same. I grew up in Harlem, and had limited resources to channel my inner- creativity. I spent too much time on the streets when I should have been more productive. I now have the ability to create a better situation for today’s kids so they can go from school to a safe place to create without boundaries. Under Armour was the company that was most excited about my idea to turn sportswear products on their head while bettering kids’ lives.”

Calling all shoe sellers and buyers, the New York Expo presented by the Fashion Footwear Association of New York is officially set to make its winter appearance November 29th to December 1st. The event will be held on the second floor of the New York Hilton Midtown on 6th Avenue between 53rd and 54th Street. FFANY’s mission behind these expos that the present three times a year is to implement strength within the industry, drive innovation, push the shoe industry forward, and to bring buyers and sellers together. Unfortunately, the trade show is not open to the public, and there are certain qualifications that have to be met before attending. The show is free to all retailers and press personnel, with free Uber accessibility. However for non-retailers there will be a $250 cost if you pre-registrar before five o’clock November 27th. If you miss the pre-registration deadline you’ll be charged $500 onsite. There will be several retailers in the range of Aquazzura, Kate Spade, So Me, Vamp, Birkenstock, and many more. If you’re unable to attend the winter session FFANY has proactively scheduled one for February 6th – February 8th, 2018 and June 5th to 7th, 2018.

Reebok has signed recording artist Ariana Grande to a one-year deal. The brand announced the partnership via Instagram last week stating, Bold. Confident. Defiant. From the styles she wears to the sweat that she drips, @ArianaGrande is constantly challenging conventions, inspiring dangerous women everywhere to be their best selves. Join us in showing some love to the newest member of the Reebok family! #ArianaxReebok #BeMoreHuman Check out the link in bio to shop Ari’s look!. Grande spoke her thoughts regarding the ‘Be More Human’ campaign telling WWD, “Like Reebok, I fiercely stand for those who express themselves, celebrate their individuality, and push boundaries. I’m an advocate for people accepting themselves for who they are. Reebok’s message of enabling and encouraging self-belief and self-betterment is something I fundamentally live by.”

I’ll confess, LaVar Ball is my new love-to-hate. His comments and actions are so asinine I’m drawn to the irritating entertainment. The new horse chips that Ball has offered us will be his comment made regarding possibly releasing his own shoes stating, “I just don’t know when I’m coming out with it yet. ‘The LaVar-iccis!’ Holler at your boy! But I will give you a tip, make sure you save your money because they’re gonna be $1,500 or more. I’m gonna design them and they’re gonna be fly. My bad—they’re gonna be baller-ized.” $1500 shoes for a person who has zero professional ball playing experience – motha fucka for what?!

After 28 years in the business fashion designer, Zang Toi has finally opened his first store in New York. The 800 square foot space is located on 1046 Lexington Avenue in the Upper East Side. The boutique is covered in marble floors and dazzled with crystal chandeliers. Toi has dressed the likes of Meg Ryan, Fergie, Sharon Stone, and the incredible Patti LaBelle. Even though Toi is opening his first ever flagship in the U.S., his collections will remain at various luxury retailers such as Nordstrom and his boutiques located in Malaysia.

Eva Mendes has extended her collection with New York & Company to plus-sized. Her collection has always been sized from 0 to 20, but now the sizes are going up 24 and 3XL. Mendes made a special appearance last Thursday at the Los Cerritos Center store promoting the new collection. NY and Co.’s CEO Greg Scott stated, “It felt very natural for us to expand the collection even further, with a new fit and new sizes for the plus customer.” The extended collection retails from $70 to $90 and is available now online.

Infamous recording artists Cher and rapper Future have been brought together for the “Meet Me In The Gap” denim campaign. Singing one of Sly and the Family Stone’s greatest hits, “Everyday People”, the music duo are an exact replica of the diverse change flowing through today’s marketing and advertisement. Cher told the Gap, “I love the idea of ‘Meet Me in the Gap’ because it’s easy to have common ground if you are really open and curious to people from different cultures. I didn’t know who Future was before this but I knew it would be so fun to work with someone who is completely unlike me, and who is young, really talented and striving.” Gap’s chief marketing officer Craig Brommers echoed those same sentiments stating “As a brand, our heritage is rooted in being a beacon of hope and optimism while also bringing people together. Uniting two superstars like Cher and Future proves that no matter how different we seem, there is always a common thread that we just might not have discovered yet,” Check it out for yourself down below.

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