Joi Got Something To Say: What The Buck?


Whew! Some of you are really going to frown at me for this one, but I’m floored over the backlash that Starbucks CEO Howard Schultz is receiving over the ‘Race Together’ campaign. I see you giving me the side eye, but real talk.  With all of the racially motivated tension sprouting across the United States, all of the protests of injustice, and all of the riots, you mean to tell me you don’t want to talk about it? Sometimes it appears that we’re so driven by our feelings that we can’t see the forest from the trees. This is one of those things where it’s best to set all feelings aside and speak on things that we know are true.

  • This is a problem whether it affects us directly or indirectly
  • We know communication is the only way to resolve conflict
  • We know how imperative it is to approach a conversation about race with maturity and much respect
  • We know something has to be done about it

Bottom-line, we’re human beings with perfect imperfections, making no one better than the next person. I guess I was naïve to think that we’ve come far enough with this race issue that we could talk about it. Interracial commercials, black president, Paula Deen…I was probably wrong for that one….sorry Paula, keep cooking girl! Seriously, we’re all between the shades of peach and chocolate, and going off looks alone I can barely tell the difference between a Pacific Islander from a Mid-Easterner, or an African American, and it’s too time consuming to care. Everyone does not have a problem with race and from what I’ve seen on the ID Channel people of every race has the potential to be a fruit loop. …and wouldn’t you know it – crazy doesn’t discriminate.

Perhaps Howard Schultz didn’t have the best idea, but it’s a ball rolling. If you have a way to innovate his idea or perhaps another idea that will add value to the topic, you should share it!


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